The Brand

STUSID BANK is a Saudi-Tunisian universal bank.

The Idea

STUSID BANK becomes TSB, and displays a new up to date identity. A posture exemplified by a new “My Bank and More” brand signature focused on proximity and customer experience.

The Result

The promotion campaign was spread through various media: urban billboards, press, radio and digital.

A “plus” campaign that reflects the bank’s relationship with its customers, a commitment based on trust, proximity, transparency and quality of service.